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Category Archives: Gillette
The best a brand can get?
I noted back in January that Gillette ran the risk of becoming a cautionary tale for Marketing 101 courses. This has now come to pass, as P&G recently announced that they were taking an 8 billion dollar write down on … Continue reading
The symbolism of the line of men grilling in the Gillette ad.
Barbara Kay at The Post Millennial puts her finger on what is so disturbing about the central image of the Gillette ad. The line of worthless men manning their grills symbolizes hard working married fathers. From “Toxic masculinity” in advertising: … Continue reading
Songs of praise.
DC Larson at American Thinker notes that the creator of the Gillette ad takes a different approach when marketing products to women. Instead of telling them how awful they are (but she hopes they will do better), she urges them … Continue reading
Worse than a boycott.
While I think a boycott of Gillette is an excellent idea, there is something that should frighten Gillette’s management team even more. Their brand could become shorthand for SJW weenie. From Roger Kimball’s US Spectator article Trump’s burger fête was … Continue reading
Posted in Commercials, Donald Trump, Gillette, Social Justice Warriors
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