McCormick mans the grill.

The polar opposite of Gillette’s ad showing disdain for their primary customers is the flame and flavor ad by McCormick.

This of course carries its own form of risk, because feminist harpies consumed by envy of men are very likely to shriek that it is unacceptable to identify anything as manly.

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52 Responses to McCormick mans the grill.

  1. We should be grateful even for crumbs like this, as mistreated dogs are happy when someone doesn’t kick them.

    These are mostly middle-aged, over-weight, uncool men. I could grab some men from the leaders of any good Boy Scout troop and get more impressive men.

    Are they any young men here? What’s your read on this? Are you inspired to join this corps of grill-wielding men?

  2. Frank K says:

    This made me think about the push to make us all eat fake meat. The amount of press fake meat has been getting almost puzzled me, until I realized that there was, of course, a leftist agenda behind it.

  3. SnapperTrx says:

    I can confirm that the Montreal Steak seasoning is awesome, in both regular and spicy.

    As for the quality of the men in the add, they mimic the kind of guys you find on the grilling competition shows on some of the food channels: old timers who know how to cook some kick-ass meat. People who watch these shows would recognize the type. Honestly, though, I don’t think they show the guys enough for anyone to really take notice of them. Yeah, I know there’s guys in the commercial, but I hardly took notice of what they looked like until I read some of the comments making remarks about them.

  4. BillyS says:

    But women grill too! /sarc

  5. Novaseeker says:

    These are mostly middle-aged, over-weight, uncool men. I could grab some men from the leaders of any good Boy Scout troop and get more impressive men.

    They look like normal guys, because McCormick understands that such guys — not matchless specimens of peak manliness — are their core customers.

  6. Cordell says:

    You grill, grrrl! 🙂

  7. Keith w Petersen says:

    My wife is always happy when I grill. She doesn’t have to meal prep or cook and the clean ups are easy. She likes a good steak. Married 27 years. I think I’ll keep her.

  8. Mr. Woot says:

    With respect to peak specimens of manliness – I think all men know that the sexy blonde chomping on a burger for the camera is not eating burgers in her spare time.

  9. Wraithburn says:

    @Larry

    I’m 31, don’t know if that’s young enough for what you are asking. They seemed like average men to me, regular guys who want to hang out with buddies, grill and drink beer on a weekend. Some of them may have wives, some may not.

    What is most striking to me is that it isn’t aimed at boomers with young bodies. I get a Gen X vibe and I’m not entirely sure why.

  10. BillyS says:

    I am normally quite cynical Larry, but I didn’t get a bad vibe from this video. Seemed like just some guys who grilled being shown rather than anything else.

  11. The “Grill Mates” does have a certain BackBroke Mountain ring to it.

    “You only need two things. Flame and flavor. Grill Mates!”

    I don’t know. Seems like they went half-assed on the masculinity.

    Need to steel a play from Gerber Knives playbook next time:

  12. Dalrock says:

    @Wraithburn

    What is most striking to me is that it isn’t aimed at boomers with young bodies. I get a Gen X vibe and I’m not entirely sure why.

    That is an interesting observation. Two Kingsford commercials come to mind after reading your comment. Although if selling nostalgia to GenX I can still see using a Boomer feel, since it would be nostalgia for when their fathers grilled when they were young.

  13. Otto says:

    The elephant in the room from the last two Dalrock posts is: nobody ever got rich going woke.

    “Go woke, get rich” isn’t a catch-phrase for a reason.

    Few companies hurt their bottom line by promoting traditional values. In fact, most enhance it.

    No company enhances their bottom line by going woke. In fact, most damage it.

  14. Opus says:

    This is the real America and not so far as I can see any diversity in sight – perhaps the diverisitariat were not on this occasion invited. Australians are like that too always putting another shrimp on the barbie. Recently Home Retail Ltd a failing store was purchased by Westarmers an Australian conglomerate. My friend told me that they now have the most enormous barbeque ranges – or do you just call them grills – for sale. They won’t sell many of those, my friend said, not round here, far too big. They won’t sell many because what we have in England is a picnic and so I link a clip of what goes on at Glyndebourne Opera House – provided the rain stays off – and not a grill in sight. Confess this looks a lot less masculine but infinitely more civilised with the cows (somehow on this occasion absent and not being cooked) wandering over to see what is happening. I haven’t been back to Glyndebourne since 1979 – being poor I just sat on the grass with my sandwich – but in my tuxedo.

    Ar heart all Americans are cowboys (or cowgirls)

  15. Michael says:

    Frank: A corporate leftist message. Instead of getting it that it depends on your body if you should eat meat or not and that mixing meat with sugar is the problem these days they “offer” their corporate, globalist solution. Wheat and soy are commodities. Local varieties and grass fed cows are troubling to the globalists, because the locals can decide about what they eat there – and doing deciding stuff locally has this smell of uh, you know.

  16. Liz says:

    This of course carries its own form of risk, because feminist harpies consumed by envy of men are very likely to shriek that it is unacceptable to identify anything as manly.
    The number of those who actually grill meat and use McCormick is….either infintesimally small or non-existent.

  17. feministhater says:

    Even the Gerber advert has a woman in it. Fail.

  18. Lost Patrol says:

    Constrainedlocus finds “the manliest commercial ever”, and there’s a woman in it being one of the guys. Or maybe they just brought her along to keep a lookout. Either way, even the manliest commercial is marked territory. She’s cute.

  19. Liz says:

    Side note: McCormick is also good in crockpot meat….or grilled elk burgers.

  20. Joe says:

    I found this banned commercial after I bought mine.
    Banned GT-86 commercial. Because feminists hated it.
    A great little sports car if you flash the ECU and run it on E-85…
    No. I didn’t ask. I just went an got it.
    We go everywhere in it.

  21. Joe says:

    I meant to add that when we were dating, my wife had a grill in her backyard (which she called a “BBQ pit”). At my house, I had a nice built in natural gas grill that I didn’t use. When I was growing up, my dad made a huge deal out of cleaning the grate. We’re talking drill motor with wire brush taking it down to bare metal after each and every use. I thought that was how it was done. And that was too much trouble for me. It took him forever.
    Very early in our relationship, we decide to grill. So I go into her backyard and see that the grate basically has never been cleaned. Sucker was BLACK.
    Me: “Don’t you clean your grate?”
    Her: “Why? I figure the heat burns stuff off”.
    Me: FREEDOM!!!!!!!!!

    And this from the girl who then and now keeps a spotless house.

    Every weekend weather permitting, I bbq 3-5 tbones and ribeyes, 12 hamburger patties, some sausages and half of the time, a salmon fillet. Lunches for the week.

    And I don’t clean the grate.

  22. Novaseeker says:

    And I don’t clean the grate.

    It’s the best way to do it, for the same reason that you don’t clean a proper skillet with soap, or scour it clean or what have you.

  23. Dylan Sexton says:

    somehow 3 million views and only 5 comments and 70 votes

  24. Dylan Sexton says:

    Otto says:
    August 9, 2019 at 1:42 pm
    >The elephant in the room from the last two Dalrock posts is: nobody ever got rich going woke.

    everything on television for the past 60 years has been woke my friend. recently you have perceived some as “crossing the line,” but give it 5 years and that is the new line.

    also: much of what these enormous corporations do is not strictly in the pursuit of money.

  25. Opus says:

    Off Topic

    I am not exactly a religious person – on a scale of one to ten near the low end – but I like a church to look like a church and sometimes wonder whether turning a place of worship into a one-off concert hall is really right even if they play J..S.Bach but the nearest Cathedral to me, Rochester has just had a mini-golf course installed in the nave (to bring golfers closer to God it seems) and not to be outdone Norwich Cathedral has in the nave a helter-skelter and for the like purpose albeit for over-grown children. In both cases women seem to be responsible. Male clerics tut-tut but largely cuck. Am I just an out-of-touch curmudgeon.

  26. horsemanbombadil says:

    THE best response to the Jillette ad put out within days with stats from government sources to show “What is a MAN?”

  27. Spike says:

    Awesome.
    Feminist harpies are going to shriek?
    Let them.
    Let them shriek out until they’re hoarse. Then we don’t need to hear any of their crap.

  28. Spike says:

    Joe
    Regarding the banned Toyota ad
    What’s wrong with it?
    Crazy women behave like that all the time. You can see it on the Internet

  29. Jed Mask says:

    @Larry Kummer, Editor

    “Are they any young men here? What’s your read on this? Are you inspired to join this corps of grill-wielding men?”

    Yeah sure, why not?

    McCormick commercial is positive with masculine theme of “good fellas hangin’ out cookin’ meat”, what’s not to like?

    People need to stop “projecting negativity” on an otherwise positive ad for once.

    I sensed nothing negative regardless if the men in commercial were “middle-aged”; had no effect on my realization of a *POSITIVE* masculine activity enjoyed by men.

    ~ Bro. Jed

  30. feeriker says:

    But women grill too! /sarc

    Move Away from the Grill, Bitch!”</i would not only make an excellent advertising slogan for a company like McCormick’s (or Weber, or Kingsford charcoal), but would also work well on t-shirts, ball caps, beer bottle/can sleeves and electric lighters.

  31. locustsplease says:

    About the toyota commercial. One thing i miss about my relationship with my dad was his spontaneity. He explained himself to no one but was very responsible. I remember him taking me out to dinner and the next day i come home from school and there is a note with $500 cash i left the country for 2-3 weeks call x number for emergency.

    Like explaining where he was going made him a slave he did this stuff all the time it was how he rolled. I lived with him long after highschool and we both basically were bachelors who had zero schedule agendas or fucks to give.

    We miraculously had more money that two chicks doing the same thing our wardrobes are basically good will clothes. He didnt run much by me. And likewise.

  32. JRob says:

    OT but may be of interest.

    https://www.psychologytoday.com/us/blog/living-single/201908/women-who-never-have-children-33-year-study

    UNC-Chapel Hill profs. research results.

    In the U.S. and other industrialized countries around the world, the number of women who postpone having kids, or who get to the end of their child-bearing years without having any biological children, is on the rise. In the U.S. in 2014, almost half of all women between the ages of 18 and 39 had no children. By their mid-40s, customarily considered the likely end of childbearing years (though of course there are exceptions), about 1 in 7 (or 14%) never did have any kids.

  33. Red Pill Latecomer says:

    The latest Kick-Ass Women of Sci-Fi:

    Are seeking YOUR donations to help get the film made: https://www.indiegogo.com/projects/crave-roots-of-evil#/

    Open those wallets and prove to the world that you’re not intimidated by Strong, Badass Women.

  34. Oscar says:

    @ Spike

    Regarding the banned Toyota ad
    What’s wrong with it?
    Crazy women behave like that all the time. You can see it on the Internet

    The ad works because it plays like a compilation of real-life female freak-outs.

  35. Novaseeker says:

    https://www.nationalreview.com/corner/metoo-killed-the-office-romance/

    It was pretty much dead anyway before #metoo. The percentage of people who meet people at work has been decreasing for decades, and with dating apps on phones it basically cratered, and this was before #metoo. Just makes little sense to date at work given the potential awkwardness when things go awry, as they do in almost all cases, and most people were aligned with that. #metoo has had more of an impact on high level guys getting sexed at work from lower level girls (something which persisted, due to the dynamics of sexual attraction as between men and women), but otherwise dating at work among *peers* has been more or less dead for quite some time, long before #metoo.

  36. purge187 says:

    “Regarding the banned Toyota ad
    What’s wrong with it?
    Crazy women behave like that all the time. You can see it on the Internet”

    That’s the problem. Women don’t like being told the truth.

  37. Oscar says:

    Off Topic Breaking News: Vince Foster has new company.

    https://www.dailymail.co.uk/news/article-7344181/Billionaire-Jeffrey-Epstein-dies-suicide-inside-Manhattan-jail-cell.html

    Jeffrey Epstein has hanged himself inside his New York City jail cell.

    The billionaire pedophile was found in cardiac arrest shortly before 7am on Saturday at the Metropolitan Correctional Center in lower Manhattan.

    He was rushed to nearby New York Downtown Hospital where he was pronounced dead.

    In a statement, Metropolitan Correctional Center told DailyMail.com that the FBI is now launching an investigation into Epstein’s death.

    Epstein, 66, was awaiting trial on charges of conspiracy and sex trafficking and was being held at the high-security complex without bail.

    The financier – who once boasted an array of high-profile friends including Prince Andrew and President Bill Clinton – was arrested on July 6, accused of arranging to have sex with dozens of underage girls at his residences in New York City and Florida between 2002 and 2005.

    He had plead not guilty to the charges.

    The shocking news of Epstein’s death comes just two weeks after he was hospitalized following a first suicide attempt inside his prison cell.

    Yeah…. “suicide”. How convenient.

  38. feeriker says:

    Yeah…. “suicide”. How convenient.

    Impossible as it might seem, there are people out there stupid enough to believe the “official” story.

  39. Red Pill Latecomer says:

    Got a junk email from a realtor with this link: https://www.theagencyre.com/blog/2019/08/estancia-santa-barbara-unveils-final-residences-to-surging-summer-sales/

    The article shows happy couples in their new homes. One couple is lesbian. Another is gay men.

    I didn’t realize at first they were supposed to be couples. But I guess they are.

  40. BRZOwner says:

    I bought the Subaru BRZ (twin of the Toyta GT86) a few months ago. I took my wife to the dealership without having told her what car I had purchased, just told her I had acquired a new commuter vehicle. This is pretty standard fare in our family, usually she gets to know about the big decisions after the fact. She later confessed she had been on pins and needles the whole trip because she had misheard the name and thought I had bought some emasculating Suzuki ‘economy’ car.

    So there she is, pretty as a doll and jittery as a highschooler, and the grinning dealer brings us to the radiant blue number that is the BRZ. She immediately breaks out into this enormous smile, easily outshining the morning sun, and skips forward to the car with delighted squeals of excitement. It took into late evening to drive our ten miles back home.

    Twenty years in the sacrament of marriage, fourth child on the way and yes, she wears a veil to mass. A good wife is a gift from God.

    PS. loved the ad.

  41. Frank K says:

    The article shows happy couples in their new homes. One couple is lesbian. Another is gay men.

    I didn’t realize at first they were supposed to be couples. But I guess they are.

    In a few more years there will be proud pedophiles in those pics. The recently “arkancided” Epstein was unfortunate in that he was busted today. In a few more years he would have been not only not been condemned, he would have been celebrated.

    One thing is certain, he had plenty of company during his Lolita escapades and those (very powerful) people are not ready to come out of the closet yet, as the masses have not yet been brainwashed into accepting pedophilia as normal. I can envision many of those powerful people know that it could have been them, so we can expect the normalization to be expedited. The bombardment should be commencing soon. Perhaps Marvel will treat us to a pedo superhero.

  42. Red Pill Latecomer says:

    I’d be interested in a red-pill analysis of this guy:
    https://www.theamericanconservative.com/dreher/male-loneliness-in-suburbia/

    Reminds me of the 1993 movie, Falling Down.

    Yes, White (Gentile) Men built Western Civilization. When they were scolded for selfishly holding the power to their own civilization, they shared. They opened their country clubs, their labor unions, the workplace. They accepted, even embraced, anti-discrimination laws, And then affirmative action.

    Others who held key industries did not reciprocate. They held onto their turf. They did not share. Others moved into the nations and industries that white men built, first demanding a seat at the table, and then demanding all of it, demonizing “white privilege” along the way.

    White men who did everything right — worked hard, obeyed the rules, did not discriminate or do evil — are now surprised that it wasn’t enough. They’re still to blame for crimes they did not commit, or even crimes that don’t exist. And all they built is taken away. If they complain, they’re mocked and sneered at for being “fragile” over losing their “white privilege.”

    Even complaining is becoming difficult, as our forums are being deplatformed. We’re not even allowed a voice. We’re supposed to stand in silence, while our “victims” denounce our “white privilege,” like in some Red Guard Reeducation Camp.

  43. Oscar says:

    @ Nick M

    Women and girls forcing their way into formerly all-male organizations = Equality!

    Men and boys forcing their way into formerly all-female sports = Discrimination!

  44. Red Pill Christianity says:

    Off Topic: Somali-born, anti-American, anti-Semitic Rep Ilhan Omar (D-MN) loves to say that “white American men” are more dangerous than her friends at ISIS or AlQueda.

    Fair enough. She hates our country after being brought here as a “refugee” at taxpayer expense, given tens of thousands a year in welfare for the last 20+ years, given free college tuition, and all that. But…..

    Now, guess what this “faithful” Muslim woman is doing?? She is headed for her 2nd divorce after separating from her current husband (her first divorce was from her biological brother to help him get US immigration benefits) and now she is hooking up with a pasty-WHITE AMERICAN MAN, even before her divorce is filed or final! LOL 😀

    Read all the juicy details: DailyMail.co.uk/news/article-7301469/Ilhan-Omar-spotted-leaving-restaurant-mystery-man-holding-hands-him.html

    Gotta love me some hypocrisy!!! lol

  45. Red Pill Christianity says:

    OffTopic 2: who could have predicted this???

    Thor’s younger brother and Katniss’ Alpha male love interest in The Hunger Games may be filthy rich, famous, and pretty good-looking (I would rate him a solid 8.5, probably a 9 for a dude)… but that does not mean he is not a COLLOSAL BETA male! 😮

    https://www.dailymail.co.uk/tvshowbiz/article-7348187/A-downcast-Liam-Hemsworth-breaks-silence-shock-split-wife-Miley-Cyrus.html

    Liam Hemsworth is now separated after 7-moths of “blissful marriage” to bi-sexual radical feminist singer Miley Cyrus (formerly known as Disney’s sweetheart Hannah Montana!).

    What is even the point of being rich, famous, and good-looking if you are gonna shack up with rich trash like Miley Cyrus?!?! What a waste.

    Keepin’ it classy, Miley!

    Who could have seen that one coming when they married? Oh, that is right… I called it. A tattoo-covered junky, radical feminist trash breaking the heart of a Beta pasty. And now she is publicly cuckolding him further by publicly making out with another woman!

    There is a warning here: no matter how rich, famous, successful, intelligent, or even good-looking a man may be, he will never be truly happy, truly free, and truly fulfilled until he takes the Red Pill and faces life accepting all of its beauty, purpose, ugly realities, and dangers. The Red Pill is about one of the few things that can save men, Christian or not, from the feminist social programming that our Betafied society have programmed into just about every male in the Western world today.

    Oh yeah and it is probably a good idea to avoid marrying women that have tattoos, are Bi, have addictions, and/or are known harlots. Or just stay single, period. One or the other.

  46. Joe says:

    BRZOwner says:
    August 10, 2019 at 12:28 pm
    I bought the Subaru BRZ (twin of the Toyta GT86) a few months ago. I took my wife to the dealership without having told her what car I had purchased, just told her I had acquired a new commuter vehicle. This is pretty standard fare in our family, usually she gets to know about the big decisions after the fact. She later confessed she had been on pins and needles the whole trip because she had misheard the name and thought I had bought some emasculating Suzuki ‘economy’ car.

    So there she is, pretty as a doll and jittery as a highschooler, and the grinning dealer brings us to the radiant blue number that is the BRZ. She immediately breaks out into this enormous smile, easily outshining the morning sun, and skips forward to the car with delighted squeals of excitement. It took into late evening to drive our ten miles back home.

    Twenty years in the sacrament of marriage, fourth child on the way and yes, she wears a veil to mass. A good wife is a gift from God.

    PS. loved the ad.
    *************************************************************
    My BRZ is World Rally Blue as well.

    Try this: Buy a the Open Flash tablet ($499). Run the tank down to nearly dry, then flash the ECU to run E-85.
    Adds up to 30-40HP at the wheels. Feels like a different car. It also adds launch control.

    Here’s another hint: press the left button that disengages the anti skid. Keep pressing it for about 15 seconds. You have to be under 30MPH. Another light will illuminate on the dash. Now ALL of the electronic help is totally off. In this mode you can drift around corners without the electronic babysitter keeping you in line.

  47. ute67 says:

    “Regarding the banned Toyota ad
    What’s wrong with it?”
    Back years ago when the Toyota add came out, commenters at CH & Youtube were speculating that the songs lyrics were singing “gotta beat that ho” , in reality the lyrics are saying “gotta be at home” ( or something close to that). Sadly, the band learned of this & denounced the misunderstanding with an ultra woke, totally beta feminist apology.

  48. Red Pill Christianity says:

    Gents, I am sorry, but I am going to stay off topic here again for another moment. This Liam Hemsworth-Miley Cyrus situation is just too much of an opening too discuss relationship/marriage management and Game.

    First off, if you look at headlines today about the Liam-Miley marriage implosion, you will see Liam out there looking miserable, bawling his eyes, saying things like “people do not understand” how bad this is… while Miley is publicly cuckolding Liam, literally committing adultery with a woman!!!!

    Why do you all think this is happening? The most obvious answer is that Liam knowingly married a radical leftist feminist, who is not only covered in tattoos, acts nasty, disrespects him publicly, but also has a longer list of notches that make the national budget look like a grocery list. True. But that does not tell the whole story. Liam’s greatest fault is that Liam is a colossal Beta male.

    Women are primal creatures. They are like sharks. The moment the smell any weakness on her man, it all starts to go downhill from there. The instant she smells blood in the water, she goes for the kill. Women can forgive a man for failing at work project for instance or failing at meeting her expectations. Women can forgive a man for being lazy and unmotivated at times, for playing too much video game or avoiding weekend projects. Women can even forgive adultery in some cases.

    But women CANNOT and do not forgive men for being weak. And being Beta in a marriage is a weakness women simply cannot forgive. The woman begins to “feel trapped” and that she “married below” when she realizes she is married to a Beta male. This is my diagnosis on Liam-Miley situation as of today, from reading accounts of their marriage collapse online the last couple of days.

    This is what happens when a woman sees weakness in her man. She will push him further and further to see how far she can go. The more the guy gives her room to misbehave, the worst is it going to be. And the further she goes without him putting her back in her place, the worst it is gonna be. This is why men cannot be weak when dealing with women. Weakness breed contempt and contempt brings chaos.

    If Liam had an Alpha male friend or relative in his life right now, his friend would advise him in some ways to try and salvage what is left of his marriage (if we can even call it that now) or at least salvage what is left of his reputation and his dignity as a man and human being.

    And the only way to regain a woman’s respect who has gone this far as to cuckolding him publicly like this, is to deploy pure and heartless Dread on her. I am talking ultimate Dread game here.

    You see, despite being a natural, colossal Beta, Liam Hemsrowth is still world famous, rich as heck, and good-looking (at least an 8.5, if not a solid 9). He has millions of female fans out there. And he has the financial resources to make Miley regret cuckolding him publicly like that.

    So how would Liam regain his manhood and unleash Dread on his vile wife? He would call up an “event promoter” in any major city. Rent out an entire venue (bar, club, etc) and throw a party, open for all. Bouncers screen for good-looking men (15% of crowd) and hot women in nice dresses and skirts (85%) and only allow them in. These top-lookers get in free, no admittance charges, and enjoy an open bar, dancing, table service, professional staff on DJ table, awesome lights etc. Have paparazzi media invited in as well with cameras on hand.

    Then Liam comes out, sports jacket and button down shirt halfway down. Big smile on his face, cocky attitude. Start making the rounds and make out with the countless hotties. Let paparazzi photograph it all. grab groups of 6 hotties and have Liam stand in between 3 on each side. Since all women have a powerful hypergamous nature, these girls would love nothing more than be in photos with a celeb like Liam and even be bedded by him, so they can brag to all her friends and even their posterity (should she have any), about that time she got banged by actor Liam Hemsworth! Liam can rev up the Dread on Miley even more by setting up a line of hotties lined up outside his bedroom.

    Make the whole thing a public spectacle of the whole event. Make Miley’s cuckolding of Liam with that woman in the yacht look dumb and pathetic, small and loser-like. Show Miley if she is not going to play by his rules, that he will move on without flinching. he will party hard on her face.

    That is a message Miley will hate to receive, but one she will understand. She will be filled with anger and dread. She will have no choice but to respect a man who is confident, takes charge, and refuses to let her antics get to him. This is a man who is immune to her crap, a man of value, a man not to be trifled with. Miley will respect that.

    Respect. That is one thing The Bible demands women give her husband. Ephesians 5:33 says that “…and the wife must respect her husband.” Respect is everything to a man.

    Miley does not respect Liam because she seems him as weak and Beta. She live sin a society where mocking men is common. That is why this whole thing went sour so fast and she mocked and cuckolded him so publicly without flinching. She disrespects him and makes a spectacle of the whole thing. Liam will never regain his balls unless he responds, fast and hard.

    This, my friends, is Dread game in its coldest and truest form. make Miley regret what she did by humiliating her and showing her he can up her cuckolding tenfold. It is ugly. That is how what you have to do when you allow a woman to disrespect you publicly to this extent. This is how you regain control back. And that is why a man must use Game strategies to prevent his relationship and marriage to getting to this point, that your last resort is ultimate Dread.

    My fellow red-pilled Christian men: do not let your relationships to get to this point. Manage your relationships and marriage with masculine strength, sparingly using Amused Mastery, Agree and Amplify strategies, and even a very light dose of Dread when she gets out of line. She must know who is the man of the house and that her antics will not be tolerated and that she will experience consequences, whether good or bad, proportionately-applied, depending on her behaviors. Make sure you do what you have to do as a man, to prevent becoming Liam Hemsworth, crying your eyes out while your woman cuckolds you in public.

    May God give you the wisdom to seek out the knowledge to manage your relationships in a world that makes less sense and seems darker and more chaotic with each passing day.

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