A beer fit for an ugly feminist*

Ad Age explains that Budweiser has reworked old ads to make them more empowering for women:

The campaign, released today in conjunction with International Women’s Day, features full-page color ads in The New York Times, Chicago Tribune and Los Angeles Times that juxtapose sexist Bud print ads from the 1950s and 60s with updated versions portraying women in empowered roles.

But the new ads have a pathos to them.  Where the women in the old ads were serving and loving, with one exception the women in the new ads are ugly feminists* with no men in the picture.  Out is a picture of a woman proudly preparing a delicious dinner for her and her husband with the caption:

Big appetite… dinner is almost ready and it sure smells good. Loosen your tie and enjoy your Budweiser.

In is a woman drinking alone on a Friday night eating takeout with only her dog as company.  Table for one?

Time to unwind… It’s Friday, your favorite takeout just got here. Crack open a cold Bud and enjoy some time to yourself.

budusiwdchitimesfinal

See the other “updated” ads in the campaign in the article linked above or at the New York Post.  According to Ad Age women now dominate the Budweiser marketing team, so it is only natural that the focus of Budweiser advertising has moved from selling beer to selling feminist empowerment:

…women now comprise more than 80 percent of the brand’s marketing team.

…Budweiser announced it is joining the Association of National Advertisers’ “#SeeHer” effort, which aims for a more accurate portrayal of women in media and advertising. Rustgi confirmed that the brand will begin running its ads through the ANA-backed Gender Equality Measure testing. The so-called GEM tests score ads on how prominently they depict women.

*Note: Long time readers are probably familiar with how I am using the term ugly feminists, but others may not be.  I defined the term here, and followed up a year later with a post on the power of the term.  I don’t mean the term in the superficial sense of ugly, but am referring to the ugliness of the feminist mindset.

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102 Responses to A beer fit for an ugly feminist*

  1. Novaseeker says:

    Well at least it’s an education for people about how the capitalist/corporate realm has as much of an impact, if not stronger, on messaging and actual rule-making in these areas than the academic, media and entertainment worlds do.

    The basic gameplan is to infiltrate key areas of corporations with women who are stuffed full of feminist ideas, and then use those platforms to program feminist ideology throughout the organization. This is not just an issue of human resources (an area which has been dominated by women for decades now), but also in other “softer” areas like marketing, brand management, product placement and awareness, strategy and the like — basically all of the aspects of large corporations that don’t involve either actual production (for industries), actual managing of p/l bottom lines of divisions or even outlets, finance, and deal-making. So, yes, things like how Budweiser presents itself as a brand will be dominated by marketing which, as a soft discipline, is likely dominated by women and/or gay men, pretty much all feminists. I would bet that the finance area, the business development/deals area and the responsibility for p/l management on a division/line level is dominated by men, but that isn’t where the corporate “messaging” takes place.

    Budweiser is a particularly interesting example of understanding how this dynamic works, because as virtually everyone knows, beer is overwhelmingly male consumers, and among beers, Budweiser is overwhelmingly a blue collar white guy’s beer. I would bet my bottom dollar that if you were at one of those brand strategy presentations that are made at a company like that’s size, to senior leadership, snazzy power points with embedded trial advertising clips and the like … what is being said there during the power points is that since Bud’s market is overwhelmingly white male blue collars, the brand has a tremendous opportunity to “grow its share” among women, and that therefore the brand should be directing targeted marketing towards women in order to gain incremental brand share and drive revenue. This is the “business case” that would be made in order to generate and fund messaging that is, in essence, feminist propaganda that likely everyone in the marketing area knows full well will be of limited impact in attracting women to purchase a lot of Budweiser, but the business case is there, at least in theory, and so it gets funded, and the propaganda is unleashed, and a quintessentially male blue collar product like Bud — most of the drinkers of which are likely Trump voters I would guess, or are much more Trump voters than, say, drinkers of microbrews are — becomes a vehicle for feminist propaganda.

    This is how these people gain expressive power in the corporate world — they can make a flimsy business case, get targeted marketing funded which is really nothing more than virtue signaling, and all in the context of a brand that has nothing to do with the target market at all. Again, the point isn’t selling women more Budweiser, other than in theory — everyone knows that there is a fairly low cap on the percentage of women who will regularly buy and drink Budweiser, for the same reason that Budweiser is not really marketed to upscale men either — they know their market, and alcohol, as a product, tends to be very socio-economically tied by brand. But because that segmentation provides a “market share growth opportunity”, it creates a platform for feminist messengers in the soft disciplines of the company to use their ostensible product advertising to publish propaganda that actually attacks their core customers.

    This is how woke capitalism works — and most of our large companies, certainly any of the large ones that have a significant public/customer facing business, are operated in precisely this way.

  2. Otto says:

    I had defended Budweiser to my younger co-workers who seem stuck on drinking some fruity craft beer, but I guess I won’t anymore.

  3. Otto says:

    I actually thought the second picture was a meme done to parody single feminist women, then I noticed it was a dog instead of a cat.

    My guess these will get reworked by someone on the chans. Plenty of parody potential in all the “empowered” pictures.

  4. SnapperTrx says:

    This is why we don’t let women get into the workplace or government: Once they are in there their in-group bias kicks in and they start to convert everything to ‘team woman’. Women need ’empowerment’, so a group of women will slaughter a business so long as they can show they are empowering women. Women need protection from their dumb decisions, so a group of women will slaughter the country to ensure that women everywhere can get free stuff if their boyfriends/husbands leave them or if they just decide to dip out but have no marketable skills.

    Team woman is like a swarm of locusts. They dont care whats in the way, so long as they can feed, and they will leave a trail of destruction behind them.

  5. Otto says:

    …that since Bud’s market is overwhelmingly white male blue collars, the brand has a tremendous opportunity to “grow its share” among women

    And what invariably happens, when products try to expand beyond their base, is their base of consumers becomes disenchanted with the new/mixed marketing message and drifts of to another product. This is true for any product, not just beer. If Ford ran ads promoting their pickups to urban soccer moms, they would alienate their current base of customers (Hummer actually tried this, and it was a hot mess of a move).

    They’d be better off going the Virginia Slims cigarette route: create a beer brand aimed at women.

  6. Anonymous Reader says:

    I offer a new slogan to AB for free:

    Still shaving with Gillette? Drink Bud!

  7. Anonymous Reader says:

    This is why we don’t should not let women get into the workplace or government:

    FIFY.
    However, there they are. Now what?

  8. Dalrock says:

    It strikes me that Budweiser missed a golden opportunity. The feminist copy writes itself:

    Budweiser, the perfect beer to drink with Patriarchy Chicken.

  9. Dalrock says:

    @Anon Reader

    However, there they are. Now what?

    Now we should blame men, while assuring everyone that we won’t change anything.

  10. Burner Prime says:

    Can’t say this is surprising. Western women nowadays are big alcohol drinkers. Every time I get on a plane, some 28-32 woman stinks with that acrid alcoholic formaldehyde stench. Then they’re the first to load up on drinks when the cart rolls by. Back in the day that stink only used to come from the worst male alcohol abusers the next morning. Every time I go into a liquor store some salesperson is pushing over-sweetened vodka concoction. Strictly for the whamens.
    Fewer men are drinking beer as well (millennial soys excepted) as seen by closures of big craft breweries like Bridgeport in Portland. More are starting to realize beer contains estrogenic compounds and are simple carb-loaded empty calories leading to baby fat and beer guts.

  11. Joe says:

    “Ranch Style Beans” can used to say “Husband pleas’n”. It’s been about 20 years ago they changed it to “appetite pleas’n”

  12. William of Orange County says:

    Another day, another confirmation that women destroy civilizations….

  13. Echo4November says:

    Budweis-HER

  14. Will S. says:

    Reblogged this on Patriactionary and commented:
    Bring it, I say. Budweiser is a shitty beer anyway; this will alienate their core customers (like the Gillette ad did) while not attracting ‘cool wine aunts’ to drink it, so it will be counterproductive.

    It’s beautiful when Woke Capitalism undermines and destroys itself through its insanity.

    Moar, pleez!

  15. Frank K says:

    Meanwhile, Bud sales have been in a steady decline for years. Maybe AB should focus on making better beers instead of stupid advertisements.

  16. Jake says:

    I love these. We get to see again the consequences of turning away from your base. This gem thing will just prove that no one wants to spend time with fat ugly women who screech about empowerment all the time. Also the total lack of brand management. They actually drew that stupid smiley face bag. No one wants reality. The women who drew these clearly don’t drink Budweiser. I will say that if you take out the together text and instead of mirroring the man’s pose she sat like a woman would in that situation (legs together, bent at knee, resting more on the hip than butt). Maybe the husband with arm around her? But that one isn’t bad. It is relatable and comfortable. Vs. A woman slamming a whole bag of Chinese food by herself, or being anywhere near that table without some ear pro.

  17. It’s clearly a sign of desperation to appeal to cat ladies / wine aunts. They’re desperately seeking new markets, because the beer has gotten so bad the old markets are going away.

  18. Pingback: Budweiser shows us the future of American society - Fabius Maximus website

  19. Paul says:

    Budweiser is bland watery beer anyway, dump it.

  20. squid_hunt says:

    “According to Ad Age women now dominate the Budweiser marketing team”

    Women dominate your marketing team so you’re racing to undermine your market? Someone tell me the purpose of marketing again. I feel like I’ve stepped into the Twilight Zone.

  21. thedeti says:

    Yeah, in that reconfigured ad up there in the original post, it’s a demurely dressed woman with her takeout, and a nice looking beagle.

    But, shouldn’t that be a cat instead of a pet dog?

  22. thedeti says:

    Still shaving with Gillette? Drink Bud!

    That’s a great one!

  23. feeriker says:

    Budweiser not being real beer anyway, I say let the femtards have it.

  24. Wraithburn says:

    The microbrewery market is interesting, because part of it is the Hipster types, but another slice is the beer aficionados. These two don’t really get along, except in their dislike for the low quality mass market beers.

  25. Carnivore says:

    The Tuborg commercial is my favorite.

  26. Hugh Mann says:

    Not only should it be a cat instead of a dog, the Bud should be replaced by a 3-litre box of Shiraz. I thought they were going for more accurate portrayals of womanhood?

  27. Carnivore says:

    The action of TV commercials carries a stronger message than copy ads. I’ve shared the following before. It’s high time an empowered marketing team of only women updated these early 60’s Folger coffee commercials. ‘Your coffee, sir’ – oh brother, let’s get with the feminist program. No woman wants to please her husband or make him happy. He can make his own sammich, or coffee, as the case may be. (Of course, her husband’s job is to make sure she’s happy all the time and if she’s not, it’s all his fault.)


  28. Opus says:

    I have so often noticed that the most dominant and Alpha of business execs are when it comes to the female sex complete Omegas. You know of course that in England Budweiser and all American beers such as Miller are regarded as little better than tap-water. In any case no real man drinks lager – beer should come from the wood and be served at room temperature – though I have a soft spot for Fozzies.

  29. Oscar says:

    I used to not drink Budweiser because it’s crap. Now I have another reason. But, mostly, I’ll continue to abstain from Budweiser, because it’s crap.

  30. 1980 Enjoli Perfume.
    This commercial would also be sexist, mainly because of the notion that “I can bring home the bacon!” woman would be empowered to do it all, have it all, and still devote time and endeavor to please her man “if its lovin’ you want I can kiss you and give you the shivering fits!”

    It must be dreadful to not know whether you should boast about your ability to do something, or be offended by the expectation/obligation/duty/desire to do it.

  31. Budweiser used to market itself as the “King of Beers”.
    What a pathetic joke.
    The American version has always been horrible, highly carbonated and watered down.
    The Czech Budvar is light years better and better tasting, but even in Czech Republic it’s not the greatest.

  32. Hippopotamusdrome says:

    The girl in the ad apparently has two black friends and one white one.

  33. Warthog says:

    I used to work for Anheuser-Busch, the maker of Budweiser. You lads have forgotten that first-wave feminists are the reason Bud is what it is today.
    The first thing American women did after gaining the voting franchise, was to outlaw the sale of alcohol in the United States – the Prohibition.
    After the Prohibition was ended, Anheuser-Busch came in and started making beer in America again. But this time they heavily marketed it to women. And women don’t like strong beer, so they watered it down to the thin piss that goes for American beer.
    Just remember, lads, it is feminism that ruined American beer in the first place. It is duly appropriate that single cat ladies should drink that watered down piss alone on Friday nights.

  34. feministhater says:

    Yeah, I’ve never ever tasted this shit and won’t. Better to use it to clean your drains.

  35. Red Pill Latecomer says:

    But, shouldn’t that be a cat instead of a pet dog?

    Young woman (under 40) love little dogs (aka toy dogs, lap dogs, yap dogs). They especially love little white terriers. It’s been so for decades.

    Here in L.A., I see young women with their toy dogs everywhere. Sometimes the dogs are on a leash, but often the dog is riding in a purse, or even in a baby stroller. I’ve seen many dogs being pushed in strollers around here.

    Usually they’re baby strollers, but now they’re designing them especially for pets:

    It’s when women get older that they switch from toy dogs to cats.

  36. About those 1960s TV ads for Folgers Coffee posted by Carnivore:

    Who was the target audience? That is, the people intended to see the ad and then buy Folgers Coffee next time they went shopping? Women.

    Back then advertisements were usually done for just for effectiveness. If the ads didn’t boost sales, there was always another Madison Avenue advertising firm ready with new ideas.

    That’s seldom mentioned when talking about sexist ads of the past: they were often directed at women.

  37. Patrick says:

    Reminded me if this classic Last Psychiatrist post when Guiness did something similar 6 years ago. Long story short and as messed up as it is they’re still aiming their advertising at MEN. These ads are for today’s men as unbelievable as it seems, not for feminists.

    https://thelastpsychiatrist.com/2013/09/real_men_want_to_drink_guinnes.html

  38. squid_hunt says:

    @Patrick
    Thanks, buddy. Now I want to slit my wrists and I’m going to be overanalyzing every commercial for the rest of my life.

    (Full Disclosure: I only followed your link to disprove Warhorn’s snarky claims.)

  39. Pingback: A beer fit for an ugly feminist. | Reaction Times

  40. gdgm+ says:

    Another variation on the “women with cats, or dogs” discussion:

    In my observations, single women who live in cities and / or in smaller apartments or condos, tend to own cats, due to space limitations. (Could also explain some of the ‘small dog’ observations.)

    Single women who live in larger condos, row-homes / town-homes, or “stand alone” houses, appear more likely to own dogs (who look out of the houses’ windows, forelorn, waiting for their owners to come home from their status jobs). That could be the demographic that Budweiser now has in mind.

  41. ray says:

    What you’ll find increasingly is that companies — particularly large corporations — don’t care about losing money, or even product-death. Attacking men/boys and advancing the hegemony of Team Woman is priority number one, two, and three.

    Making money matters, of course, but it’s not Priority #1, because it’s not satan’s Priority #1. That’d be disenfranchising and destroying the sons of Adam, and to this task he has set modern women and their enablers.

  42. Jack Russell says:

    This article is like GM and Chrysler going at each other. GM has gone downhill since the early 2ks. Chrysler, still making junk for the most part the last 30 years. Every car makers is guilty of this.
    https://www.cnbc.com/2019/03/12/millercoors-takes-another-swipe-at-bud-light-for-its-super-bowl-ad.html
    Another bad beer is Corona. I remember when it came out. Tasted watered down. Mexicans call it Gringo beer as only tourists and bums drink it there. Similar to no-name type beers in other countries.

  43. Red Pill Latecomer says:

    A-Rod proposes to JLo on bended knee: https://www.dailymail.co.uk/tvshowbiz/article-6800359/Jennifer-Lopez-shares-photos-moment-Alex-Rodriguez-got-one-knee.html

    J-Lo spreads photos on social media.

    Jennifer Lopez has shared photos of the moment fiance Alex Rodriguez got down on one knee on the beach in the Bahamas on Saturday.

    The 43-year-old former baseball player is seen placing the large emerald-cut diamond, estimated to be worth around $5 million on Jennifer’s left hand after she said yes.

    The singer covers her mouth in shock as she looks down at her husband-to-be as well as the impressive rock.

    Really? She was “in shock”? And the photographer just happened to be there to capture the moment?

    Engagement comes after two years of dating. It will be A-Rod’s second marriage and JLo’s fourth,

    Who proposes on bended knee to a woman who’s already thrice divorced?

    On Monday the couple appeared to shrug off rumors that Alex has been unfaithful to Jen, as they looked content relaxing on the beach together at Baker’s Bay.

    On Sunday former baseball star Jose Canseco claimed A-Rod has been cheating on J.Lo with Canseco’s ex-wife Jessica, who he divorced in 1999.

  44. Anon says:

    According to Ad Age women now dominate the Budweiser marketing team, so it is only natural that the focus of Budweiser advertising has moved from selling beer to selling feminist empowerment:

    The funny thing is that a competitor can make big money just by figuring out how to stay apolitical.

    I wonder how Dollar Shave Club is doing?

  45. Oscar says:

    @ RPL

    I’ll never understand why men like A-Rod and Liam Hemsworth marry women like J-Lo and Miley Cyrus, respectively.

  46. Hugh Mann says:

    Those were the days of beer advertising …

  47. seventiesjason says:

    Genesee Beer commercial from 1965. With Yvonne Craig (Batgirl). Genesee is the beer of Upstate New York. This was the swill my father would drink here and there after work. It was the first beer every Upstate teenager gets drunk on. It has a bad reputation (cheap) but the drinkers of it are die hard and proud. Keeps Upstate employed. The more recent slogans are “Beer of The Adirondack Region” and “Lake Placid Proud” and “The Great Outdoors In A Glass”

    It’s cheap.

  48. Anonymous Reader says:

    Some beer ads don’t get respect. Don’t get no respect at all…

  49. seventiesjason says:

    AnonReader…….the jocks in my prep school never got tired of yelling that slogan back and fourth across the gym when we would play sideline soccer, have a pep rally, or any other activity involving jockstraps, putting toothpaste in ones socks in the locker room, or flushing someones head in the can “just because” during gym class or any other related activity like this…..mid-thru late 1980’s

  50. Lexet Blog says:

    I am willing to give up numerous products and beverages over feminism. Budweiser is crap anyways.

    I am also willing to go out of my way to buy products that mock the left.

    What’s funny is Budweiser didn’t go all in. The women still look nothing like they do today. They have decent hair, modest clothing, no tatts.

  51. Lexet Blog says:

    Whenever women have had an equal say to men, or a greater say, something fell apart.

    Adam & eve.

    When women were allowed out of the home to support the industrial revolution, they destroyed the family. Then they hijacked the vote, and have since used it to destroy the country.

  52. PokeSalad says:

    Off topic, but:

    Victor David Hanson gets “Whorehorned” by The Bulwark :

    http://ace.mu.nu/archives/380189.php

  53. feeriker says:

    What you’ll find increasingly is that companies — particularly large corporations — don’t care about losing money, or even product-death. Attacking men/boys and advancing the hegemony of Team Woman is priority number one, two, and three.

    Making money matters, of course, but it’s not Priority #1, because it’s not satan’s Priority #1. That’d be disenfranchising and destroying the sons of Adam, and to this task he has set modern women and their enablers.

    In a credit bubble-fiat money-crony capitalist economy, corporations above a certain size that have established themselves as what I like to call “oligopolists” (i.e., one of a very few big providers of a specific good or service) don’t really have to obsessively worry about staying profitable. They’ve been market leaders for decades (sometimes even centuries), have often rigged regulatory requirements in their favor through political lobbying/fixing, and are part of industries with massively high barriers to entry that limit competition. Because of all of these factors and others, they feel perfectly free to aggravate and alienate their customer base. Sure, they might lose A FEW customers by pissing them off, but they also know that most really have nowhere else to go, or are too lazy and complacent to look for alternatives. It’s why Gillette will survive the current PC shitstorm they’ve created; they know that the lazy public has the world’s shortest memory and attention span.

  54. feeriker says:

    Warthog says:
    March 12, 2019 at 1:15 pm

    Spot on.

    Prohibition destroyed the American brewing industry, rendered Americans ignorant of what constitutes real beer, cucked brewers and their product upon Prohibition’s repeal in order to gynuflect to the feminists who caused the whole travesty in the first place, and added insult to injury by enacting laws that more or less outlawed the brewing of real beer (only in mid 1970s did this start to change at the state level, and thus began the birth of the microbrewery).

    And yes, American women indeed hate/cannot drink real beer. Women in Europe/Asia/Latin America, not so much.

  55. feeriker says:

    I am willing to give up numerous products and beverages over feminism. Budweiser is crap anyways.

    I think it’s time to draw up a list of shitty products that we should encourage the femtwats to take over.

  56. redlight says:

    the queen of beers

  57. seventiesjason says:

    Microbrews are HUGE here in California, and they are PACKED…..and from what I hear a lot of the beer is decent. When I was a drinker, I was beer only. I never was a wine drunk or cocktail drinker (on the rare occasion……scotch and soda in winter if it was cold / foggy)

    I was putting down a couple of cases of Samuel Adams a night before the end came for me.

    Plenty of decent beer out there. Bud Lite is ‘americas best selling beer’ for some strange reason, Even going to back fire escape parties in Fresno…..all the Vatos were grilling asada and drinking Bud Lite……stickball in the alley…….latinas standing on bumbers of cars dancing to the beat of Santana, War, The Animals and soul…….all drinking Bud Lite.

    Asian women in Asia don’t drink beer. Never saw it in India. My Aunt is from Thailand, never drinks beer…..maybe a glass of wine….

  58. anonymous_ng says:

    I have a friend from Belgium who never tires of pointing out that in Belgium, Stellah Artois is the equivalent of Old Milwaukee Light/Coors Light, the cheap swill for college kids.

  59. feeriker says:

    Bud Lite is ‘americas best selling beer’ for some strange reason

    Just for the fun of it, I’ll have to see if I can come up with an advertising meme aimed at women who get shit-faced, falling-down drunk after drinking less than a six pack’s worth of Ameriswill like Bud Lite, Coors Lite, or Miller Lite (the “Big[?] Three” of what passes for beer in the American mainstream).

  60. Spike says:

    Otto beat me to the punch on this one: There’s a dog in the picture, not a cat which would be entirely more appropriate. The other disturbing caption:
    ”She has it all”?
    Someone has to tell Budweiser, and associated advertising companies the newsflash: Women can’t have it all. No one can. You cannot be the CEO of a multi-million dollar family and have a loving husband and children. It doesn’t work. And it doesn’t work because high-level women want to be married to high-level men (hypergamy) and work pressures then put divergent pressure on the marriage.
    I don’t have anything against women drinking beer. It’s common in Europe and elsewhere. But if ”She” wants to have it ”all”, she risks drinking it alone in misery.

    PS: Budweiser sucks. American craft beers are much better.

  61. feeriker says:

    I have a friend from Belgium who never tires of pointing out that in Belgium, Stellah Artois is the equivalent of Old Milwaukee Light/Coors Light, the cheap swill for college kids.

    Yup. Stella is from Wallonia (French-speaking Belgium), which explains it all (skunky aroma, skunky, acidic taste, nasty aftertaste). Hell, beer from France proper is undrinkable (Kronenbourg being the lone exception, but only because it’s Alsatian, and thus actually German).

    It stands to reason that beer-ignorant Americans pay big bucks for it. Its U.S. ads, from those few I’ve seen, have a Euro-prog-feminist flavor to them, so there’s that too.

  62. seventiesjason says:

    We have the Russian River Brewing Company here a few blocks from where I live here in Santa Rosa…….they had this special brew and the line down the street several blocks for a few weeks in a row all day long. Plenty of way cuter than average women in line. I quit drinking as this “micro brew” and “craft beer” thing was really taking off.

    https://vinepair.com/articles/russian-river-pliny/

    There is decent beer in the USA………the standards like Budweiser, Coors and the like are scratching their heads wondering “what happened?” I remember when “Heineken” was considered a top-shelf beer and today a lof people are “meh” about it.

    My mother was a glass of wine drinker at Christmas, Thanksgiving or New Years Eve. My dad was a Genesee drinker….maybe a beer after dinner, or maybe three on a Saturday afternoon while reading. Grocery shopping with mom as a teen “Go get a pack of Genesee and put it in the cart, and ask the worker over there for a carton of Camel fags. Your father doesn’t ask for anything, so I best not be forgetting this!”

    lol

  63. Anonymous Reader says:

    Warthog
    You lads have forgotten that first-wave feminists are the reason Bud is what it is today.
    The first thing American women did after gaining the voting franchise, was to outlaw the sale of alcohol in the United States – the Prohibition.

    False.
    18th Amendment was ratified in 1919.
    https://infogalactic.com/info/Eighteenth_Amendment_to_the_United_States_Constitution
    19th Amendment was ratified in 1920.
    https://infogalactic.com/info/Nineteenth_Amendment_to_the_United_States_Constitution

    Prohibition of alcohol was a political / social campaign throughout the 19th and into the 20th century, often associated with Suffragettes as well as obnoxious women such as Cary Nation, but the timeline is clear. Some states prohibited alcohol before the Volstead Act.

    The Methodist church was heavily invested in the teetotal / anti-alcohol movement, and suffered a loss of membership beginning in the 1920’s when Prohibition was an obvious faiure.

    After the Prohibition was ended, Anheuser-Busch came in and started making beer in America again.

    Under heavy Federal and state regulation. Some states limited alcohol content in beer to 3.2% for decades after 1934. If I recall correctly, Kansas was one such state, there were others. 3-2 beer just makes a feller tired after a while…

    But this time they heavily marketed it to women.

    Evidence?

    And women don’t like strong beer,

    Evidence?

    so they watered it down to the thin piss that goes for American beer.

    Nah. You’re all wet. Go to the nearest craft beer haus and look for the women, they are the ones wearing flannel but without a beard.

  64. seventiesjason says:

    The Salvation Army pushed hard for prohibition in the USA as well dating back to the 1880’s when they first “opened fire” and arrived in the USA (Philadelphia). A reason why today the Salvation Army attracts drunks and addicts is their still strict stance on the “demon drink” and any uniform wearing soldier vows “before God” to not bring alcohol to their lips

    Urban legend….sometime in the early 1900’s an Officer in a Salvation Army gave a rousing sermon about the evils of drink……..and the rabble was roused in the meeting. He came on like Joshua, the wallls came a tumbling down! They all then marched out of the Corps, raided the nearby saloon, and were going to dump it all in the river, and the closing hymnn ironically was “Shall We Gather By The RIver”

  65. Douglas says:

    “Burner Prime says:
    ….More are starting to realize beer contains estrogenic compounds and are simple carb-loaded empty calories leading to baby fat and beer guts.”

    Old joke: how do we know beer contains feminizing chemicals?
    After a few drinks a guy will laugh at things that aren’t funny, cry over things that aren’t sad, say things that make no sense at all, and can’t drive.

    My most recent beer purchase was Pacifico Clara in 12 ounce bottles which require a bottle opener.

  66. Alec Rawls says:

    Any company stupid enough to hire a bunch of anti-feminine SJW “feminists” to create its public image deserves every bit of the bankruptcy that is heading its way.

  67. ray says:

    feeriker —

    I agree.

    In my youth, many (intact) families owned businesses or had independent sources of income. Since then it’s been a steady loss of personal/family autonomy, and increase in the corporate-government loop. Corps become conglomerates, then internationals, and both power and wealth restrict to fewer and fewer hands, and fewer corporations. This is anti-God just as much as Nimrod building cities. Scripture addresses commerce and greed particularly in the Book of Revelation, where individuals of commerce etc. are accounted derisively and doomly as the ‘great men of the Earth’.

    The jettisoning of the American male middle class and LMC in favor of megamillionaires and the Feminist Tsunami obliterates families and male-headship. The son-father bond is crushed or, in many cases, never forms. Hard to know Father, then.

    “Then answered Jesus and said unto them, Verily, verily, I say unto you, The Son can do nothing of himself, but what he seeth the Father do: for what things soever he doeth, these also doeth the Son likewise.” (John 5)

    Satan gouged a great wound in the West, the wound best serving his purposes. He did it by cunning iterations and facetings of the original, thus most powerful, breach in Eve (coveting the authority of God and the man) and Adam (listening to the woman instead of God).

  68. GWB says:

    a more accurate portrayal of women
    The whole point of marketing is to NOT give an accurate portrayal, but to show a better life because you use their product. A woman eating no-name takeout with her dog, standing at the kitchen counter to do so (but she poured her crappy beer in a fancy glass!), is NOT a “Hey! I want to live like that!” moment. It’s more of a “Gad, even poor pathetic lonely women who don’t even have a dining table to sit at drink Budweiser!” moment.

    Don’t they teach actual marketing any more?

  69. GWB says:

    anonymous_ng says:
    March 12, 2019 at 8:19 pm

    Sitting in a restaurant in Heidelberg (Vetter’s when it was still open) we were sharing a table with a couple of Swiss men. They told us they were at Vetter’s because of the strong beer (once it was the strongest beer in the world, at 33%, IIRC). They said that the beer in the rest of Europe (yeah, they were talking smack, as if Swiss beer was so powerful) was like water.
    When asked about American beer, they looked at each other, then said, “toilet water.”

  70. Jake says:

    @warthog

    Prohibition 18th, suffrage 19th

    Not that they weren’t closely linked. Prohibition was their goal with suffrage, they pass prohibition to throw the temperance league a bone, they werent satisfied (shocker) and pass suffrage.

    Then they proceed to duck up the country completely.

  71. LKP says:

    Back when I drank, it was well known that Budweiser was what you would drink after you were already drunk, or too broke to buy your own beer. Then again, I remember all of the talk about Coors as I lived in Tennessee and it was not available there. When I got out of air force basic training and was stationed in San Antonio I got to try my first Coors. My verdict: worse than Budweiser, like warmed over piss.

  72. Anonymous Reader says:

  73. Anonymous Reader says:

    Huh. Truncated image. Here is a better one. This might be a spoof…

  74. Russ Tibbitts says:

    On top of all you discuss, they used the moronic and nearly meaningless word “empower.”
    Empowerment is when someone in higher authority increases the decision making authority of those in lower positions. Companies can do this, theoretically at least. Advertisements cannot.

  75. Testi says:

    @Anonymous Reader
    What an awesome collection of smug looks! I’m sure the bottom-right female(cross-dressing man?) had mastered the duck face by then lol

  76. Jonadab-the-Rechabite says:

    So Budweiser is recognizing that feminism has destroyed the family and leaves women single, lonely, without male companionship and protection, unlikely to cook and in need of cheap alcohol to suppress the loneliness and keep the empowerment fantasy alive.

    As Norm from the tv show Chears once quipped, “Women, you can’t live with them….pass the bear nuts”.

  77. DR Smith says:

    Dar, buddy…no need to over explain or apologize regarding the term “ugly feminist”. I never ever in the wild seen a true feminist that was remotely attractive in any sense of the word.
    Most women a guy would meet nowadays are the infamous ‘Suburban Democrats whom are true feminists, they just like to seem that way so as to keep their women card…that is really what it is today. They will come around again for the 2020 elections to the correct side, they just needed some time (and an election cycle) to process their “feelings”.

  78. Not AB-InBEV says:

    Mr. Dalrock, I respectfully disagree with your assumptions in this article. The AB-InBEV marketers are incredibly business savvy. They are not undermining AB-InBEV to advance a feminist agenda. RELX (the Big Brother of consumer data companies) reports that 80%+ of grocery AB purchases are made by women – women who purchase AB products for consumption by the men in their lives (w/ relatively low alc level and low cost, taste be damned). I just read the AB-InBEV quarterly report. They know what they are doing.

  79. Oscar says:

    @ Jonadab-the-Rechabite

    As Norm from the tv show Chears once quipped, “Women, you can’t live with them….pass the bear nuts”.

    Bear nuts? No, thank you.

  80. Red Pill Latecomer says:

    America’s “first nonbinary person” admits It was a sham: https://www.dailysignal.com/2019/03/10/i-was-americas-first-non-binary-person-it-was-all-a-sham/

    Four years ago, I wrote about my decision to live as a woman in The New York Times, writing that I had wanted to live “authentically as the woman that I have always been,” and had “effectively traded my white male privilege to become one of America’s most hated minorities.”

    Three years ago, I decided that I was neither male nor female, but nonbinary — and made headlines after an Oregon judge agreed to let me identify as a third sex, not male or female.

    Now, I want to live again as the man that I am.

    I’m one of the lucky ones. Despite participating in medical transgenderism for six years, my body is still intact. Most people who desist from transgender identities after gender changes can’t say the same.

    But that’s not to say I got off scot-free. My psyche is eternally scarred, and I’ve got a host of health issues from the grand medical experiment. …

  81. Darwinian Arminian says:

    I enjoyed this line from Dalrock’s article . . .

    …Budweiser announced it is joining the Association of National Advertisers’ “#SeeHer” effort, which aims for a more accurate portrayal of women in media and advertising.

    The wonderful irony of a campaign called #SeeHer is that you already know it’s going to end up being run by the same kinds of people who not long ago were screaming that we had a moral responsibility to censor the bikini girl in Rollo’s Protein World ads.

  82. John says:

    Here’s the beer, genetlemen: http://www.grandtetonbrewing.com/BC.html
    “Bitch Creek” by Grand Teton Brewing Company

  83. anonymous_ng says:

    @RPL, years ago, I read Self Made Man, a book by lesbian Norah Vincent where she went undercover and pretended to be a man for 18 months, and ended up with severe psychological problems from the experience.

    Wow!!! And water is wet too.

  84. Oscar says:

    Gents,

    I just remembered something I actually liked about Budweiser.

  85. John O. says:

    Budweiser is such a thin, weak, watery, tasteless beer, only women should drink it. So what do you expect?

    Try a real ale or Guinness.

  86. feeriker says:

    When asked about American beer, they looked at each other, then said, “toilet water.”

    What an insult to toilet water.

  87. rocko says:

    Not accurate. Woman has no visible tats, nipples, or beer gut.

  88. feeriker says:

    Nah. You’re all wet. Go to the nearest craft beer haus and look for the women, they are the ones wearing flannel but without a beard.

    Which craft breweries have you been visiting? Of the several dozen I’ve visited over the last year, the women present were visibly and clearly NOT drinking in quantity. The guys they were there with certainly were, but the women were largely hangers-on/observers.

  89. The Old Sarge says:

    “Feminists hate beauty because feminism is an ugly philosophy. It is a philosophy of ugliness and meanness.” — Master Doh-San

  90. Jack Russell says:

    John O. says:
    March 13, 2019 at 12:34 pm
    Budweiser is such a thin, weak, watery, tasteless beer, only women should drink it. So what do you expect?

    Try a real ale or Guinness.

    Use to once in awhile drink Guinness, but after they threatened to pull out of a St. Patties Day parade a few years back, I avoid it. A Sodomite wanted to march in the parade in Boston, even though it had nothing to do with homosexuality. BTW, I worked with real Irishmen and they told me that St. Pats is an American holiday which they never celebrated in Ireland.

  91. John O. says:

    @Jack Russell “BTW, I worked with real Irishmen and they told me that St. Pats is an American holiday which they never celebrated in Ireland”

    That doesn’t surprise me. Emigrant communities tend to celebrate various cultural aspects of their original homeland long after that practice has died off in that place of origin.

    Meanwhile, if you ever come across it, try Nigerian Guinness (2nd biggest market for Guinness worldwide after Ireland) and no – it won’t send you an email). Sublime taste.

  92. Nick Mgtow says:

    feeriker says:
    March 12, 2019 at 8:27 pm

    I have a friend from Belgium who never tires of pointing out that in Belgium, Stellah Artois is the equivalent of Old Milwaukee Light/Coors Light, the cheap swill for college kids.
    […]
    Good European beers I have drank before? Hoegarden, Affligem.

  93. seventiesjason says:

    When I lived in West Germany, Dab (from Dortmund) was the big “mass produced” beer at the time that everybody was drinking (1986-1987). Samuel Adams was the ONLY American beer I saw on the store shelves / co-ops and supermarkets in West Germany at that time.

  94. Uncle Squid says:

    In addition to the things y’all have already talked about, it also struck me that the art direction of the reworked ads doesn’t match the tone of the originals. The aesthetic choices don’t match. pizza boxes don’t go with the 1950s cuffed jeans look. Take out bags don’t match the 1950s kitchen. Objects are drawn in a different style than the source imagery and are woefully out of scale.

    It seems to me like these reworked ads are a rush job because somebody is desperate to get their feminist message out to the people and fast. They didn’t have time to do a professional job because they wanted to go to press ASAP. Why are they so desperate I wonder?

  95. John O. says:

    Probably the best beer ad ever made….
    https://tenor.com/view/brett-kavanaugh-beer-gif-12852406

  96. feeriker says:

    Good European beers I have drank before? Hoegaarden, Affligem.

    Both of these are beers from Flanders (the Dutch-speaking region of Belgium), which
    brews some of the world’s best.

    Samuel Adams was the ONLY American beer I saw on the store shelves / co-ops and supermarkets in West Germany at that time.

    1986-87 was back when Sam Adams was still “unconverged” (i.e., not yet bought out by one of the megabreweries and turned into a much weaker version of its original self). It would have been one of the very few American beers that would have appealed to German consumers, although no doubt considered inferior to the local product. Given Sam’s converged state today, added to the fact that beer just doesn’t travel well, makes me think that it would flop in the German market.

    On a side note, the most hideous “beer event” I’ve ever witnessed:

    Back the Spring of ’94 I had just completed my first six-month deployment to the Gulf and was on a charter flight from Bahrain to Philadelphia, with two layovers, the final of which was Ireland’s Shannon Airport. In the hour we had, the majority of us headed straight to the bar — the ORIGINAL bar where Joe Sheridan invented Irish Coffee in 1943– for a pint o’ Guinness. Which everyone ordered – except for one kid, probably from a small hick hamlet in the Heartland and not much more than a week beyond his 21st birthday who ordered a COORS LIGHT. The kid couldn’t figure out why the whole bar suddenly went silent and why everyone was staring at him as if he had just dropped trou and defecated on the floor. The bartender served him the piss he ordered, but was no doubt thinking “styoopid luttle Yank,” while the rest of us were wanting to say “we’re not all like this kid. Really, seriously, he’s a mutant.”

    Would’ve been better for the kid if he’d just waited till we landed in Philly.

  97. John O. says:

    @feeriker
    “…who ordered a COORS LIGHT”
    Reminds of these old H. M. Bateman cartoons…
    http://www.hmbateman.com/gallery/the-man-who-.htm

  98. Budweiser. The Flavor of Feminism.

    (A man needs a Bud like a fish needs a bicycle. There are plenty of manly Trappist ales available, and even Guinness doesn’t taste like Steinem looks.)

  99. Wraithburn says:

    @J. J. Griffing

    And the Trappist monks are inundated with business too. Funny how God blesses those who follow him, while the big name beers get eaten alive by the SJWs they serve.

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