While I think a boycott of Gillette is an excellent idea, there is something that should frighten Gillette’s management team even more. Their brand could become shorthand for SJW weenie. From Roger Kimball’s US Spectator article Trump’s burger fête was a masterpiece:
The president joked that he had thought about having the First and Second Ladies prepare salad, but he knew that the Clemson athletes did not use Gillette products (in about a month no man who is not an interior decorator will) and that they would prefer burgers to tofu and spouts.
It is too early to say if this will catch on, but I saw at least one internet commenter yesterday referring to “the kind of man who shaves with Gillette”. If this does catch on it won’t just lower Gillette sales for a quarter or two; it could very well damage the brand long term.
Edit: Something else I’ve seen making the rounds is ostensibly a Schick ad. It might be a real ad, but it strikes me as much more likely a clever meme. Either way, notice that both men in the “ad” have beards (one partial and one full). Whoever made it obviously thinks the culture believes that real men have beards.