Back on April 12th I wrote Sporty spice defends Springfield Armory’s legacy. For those who aren’t familiar with Springfield Armory’s new brand image, Springfield is identifying itself as the feminist defender of tradition. The google description of defendyourlegacy.com reads:
Since 1794, we’ve built our legacy by making firearms for the independent and the free.
If you go to the site, you will see looped footage of what happened when Springfield Armory handed AR 15s to six kick ass gals in spandex. If I’m interpreting the video correctly, originally the women were confused by the rifles, mistaking them for workout equipment. Eventually a man was able to explain that these were not barbells, but firearms, and was able to teach them how to load and fire them. The video ends with all six kick ass gals bravely standing guard over Springfield’s legacy. The text below the looped video reads:
The willing and capable who refuse to give into the growing plague of believing “somebody else is going to do it for me.”
This is where I left it on April 12th, with Springfield’s 223 year legacy* safely guarded by a band of kickass gals in spandex. Only recently did I learn that just two weeks later something went terribly wrong. Springfield’s lobbying arm was accused of colluding with anti-gun legislators in their home state of Illinois. The Truth About Guns April 27th headline read: Springfield Armory, Rock River Arms Trade Opposition to Illinois FFL Licensing Scheme for Carve-Out
It turns out that just months after Springfield Armory put sporty spice in charge of guarding their legacy, someone snuck up on them and tarnished it:
TTAG exposed the carve-out, unleashing a firestorm of criticism. Days after the news broke, Springfield and Rock River issued public statements denying any knowledge of the deal. By implication, they were saying that their lobbyist, Jay Keller, had gone rogue.
*Peasant pointed out that Springfield Armory Inc. was founded in 1974.