Sam Adams has a commercial with beer drinkers training for a contest to see who can hold a stein full of beer at arm’s length the longest. Beer commercials have typically been about being one of the guys, but in our feminist era this has been modified somewhat.
Beer commercials are still about being one of the guys, but now they are about a woman becoming one of the guys too. What makes the commercial above noteworthy is that it isn’t noteworthy at all. This is perfectly normal to us. Of course women have more upper body strength than men. And of course a woman can become one of the guys.