The thesis of the Atlantic piece on The Gender Politics of Pockets is that the patriarchy keeping women from being able to buy the clothing they want:
So how can an industry that focuses on women—whether it be models or products created primarily for a female demographic—consistently dodge the very people it markets to? Camilla Olson, creative director of an eponymous high tech fashion firm, points to inherent sexism within the industry. Mid-range fashion is a male dominated business, driven not by form and function, but by design and how fabric best drapes the body.
“I honestly believe the fashion industry is not helping women advance,” Olson said. And the lack of functional designs for women is one example. “We [women] know clearly we need pockets to carry technology and I think it’s expected we are going to carry a purse. When we’re working we don’t carry purses around. A pocket is a reasonable thing.”
“I find it discouraging,” Olson said. “Fashion looks selectively at who they let in and keeps women at a certain place. It’s not helping women move forward in the workplace.” Olson says that some designers have deemed pockets “too ugly” for clothing, while others simply don’t think women need them. And these decisions, she says, have created a chasm in women’s fashion, and hold women back.
The premise is that what women want is understood and achievable, but that stubborn designers refuse to provide it. But as you read further, it becomes clear that what Olson and other women want doesn’t exist, and so far no one has figured out what exactly would satisfy women. What women want is purely theoretical.
Cargo pants (something which exists) are out since they are not stylish enough. Then the article suggests holsters or fanny packs are the answer:
“It’s got to be an accessories solution,” she theorized. “Chanel just came out with a holster type of thing that is really, really pretty. Or a fanny pack that was stylish. Or a shape to wear about [the body]. But not belts. Something that’s comfortable, that’s important.”
Made from MIL-SPEC webbing and seatbelt. Handcrafted on industrial sewing machines with outdoor-rated thread.
Other solutions offered in the article with a straight face include bras with pockets, high waisted pants, and belts wide enough to disguise a large smartphone:
It’s not as if this thought process is revolutionary with regards to moving the pocket to another location: There are shirts that cleverly disguise your phone, belts that double as hiding places for your beloved device, and even a bra that takes the term “bosom friend” to a whole new level. (Cargo pants, however, have been unanimously dissed by the fashion savvy as the solution of choice for the smartphone dilemma women face.)
The article she links to ostensibly as support is focused instead on lambasting all of Ms. Olson’s wacky theories. It opens with:
Are you ready to sport a man purse? How about high-waisted pants or a chunky bag with your cocktail frock? These are just some of the potentially unfashionable fashion trends that a larger iPhone, and various other larger-screen phones, might bring about.
The article even mocks Olson by name:
1950 called — and it wants its pants back. [So. Much. Yes.] You might be hearing statements like this more often thanks to larger screen phones, some experts say. Camilla Olson, the creative director of high-tech fashion firm Camilla Olson LLC, says the larger phone could lead to higher waistbands on pants and/or deeper pockets.
It also quotes Olson as saying what she wants doesn’t exist, but she hopes that someone will make something she likes:
Many fashion houses have sent models down the runways of recent fashion shows in dresses cinched with wide belts. Soon, says Olson, these kinds of belts might hide an iPhone. “There were some horrible attempts at a new age fanny pack,” she says. But “a wide belt that can hold a phone — that would be more fashionable.”
Make no mistake; this isn’t about allowing good ideas to see the light of day, it is about nagging men to create something entirely new. Olson has no idea how to solve the problem at hand, but she is confident someone with a penis can find a solution she will like. As I’ve pointed out before, Feminism is the assertion that men are evil and naturally want to harm women, followed by pleas to men to solve all of women’s problems.
See Also: #poutyface