Since Trump made that statement, women around the country have taken up “nasty woman” as a rallying cry against Trump, and a moniker, the same way Trump’s supporters took up deplorables.
The difference here is that for Trump, his naming mistake could be fatal.
The author offered up the company Nasty Gal as an example of women embracing feminist ugliness:
Sophia Amoruso, the founder of a clothing company, Nasty Gal, changed the name of her website to Nasty Woman.
Amoruso is a modern feminist icon, with a bestselling book titled #GIRLBOSS.
Just two weeks later, Nasty Gal and Amoruso are the subject of a new Business Insider article:
Hot clothing company Nasty Gal is reportedly filing for bankruptcy, Re/code reports.
Founder Sophia Amoruso, who founded the company as an eBay shop in 2006 when she was 22, will also step down as executive chairwoman.
Among other problems, Nasty Gal is being sued for allegedly being nasty to the gals who work there. Racked wrote in November of 2015: Nasty Gal Sued by Former Employee Who Was Fired After Undergoing a Heart Transplant
Nasty Gal’s alleged discriminatory practices aren’t leaving many #GirlBosses left at the company. The company, which is already being sued by four women who claim they were fired because they became pregnant, is now being accused of firing a woman for falling seriously ill, according to The Fashion Law.
The plaintiff, Farah Saberi, is suing Nasty Gal for letting her go after she underwent surgery to receive a heart transplant. Despite maintaining a 40-hour work week upon returning to work, Saberi received a demotion and then her walking papers.
As recode notes in their article on the bankruptcy, this is a blow to nasty women everywhere:
…it goes without saying that while it’s a bad day for Nasty Gal, it is also one for Nasty Women all over.