I buy my own diamonds and I buy my own rings
Only ring your celly when I’m feelin’ lonely
When it’s all over, please get up and leave
–Beyoncé, Independent Woman
Ladies, it is time to reject outdated ideas like showing off proof of your man’s investment in you in the form of jewelry! Those baubles are signs that he owns you; cast off the golden shackles of the patriarchy!
And yet as I pointed out before, when Beyoncé wants to pull rank on other women she rolls out the title of Mrs. Now Beyoncé has something else to brag about, a new bracelet. It is hard to imagine the Daily Mail gushing about a multimillionaire giving his wife a $2,000 piece of jewelry, but clearly there is something special about this particular bracelet. In an age of feminist pretense this bracelet scratches an itch which can’t be openly admitted. It is fascinating to watch the marketing video dance around the allure it holds:
Despite the dancing around, the women commenting on youtube clearly are entranced by the idea of wearing a bracelet which locks and can only be removed by their man: